The Challenge

Rebundle, a venture-backed, plant-based braiding hair brand, is revolutionizing the beauty industry by replacing toxic synthetic hair with sustainable fibers made from recycled banana stems. Following a major brand refresh, Rebundle needed a comprehensive go-to-market strategy to re-engage loyal customers while attracting new ones. The challenge was to build momentum around the relaunch and effectively communicate the brand’s eco-conscious mission while driving conversions.

Our Approach

We developed a multi-faceted relaunch strategy that prioritized storytelling, content optimization, and strategic partnerships. By aligning marketing efforts with Rebundle’s sustainability mission and cultural relevance, we positioned the brand for long-term growth in the clean beauty space.

Deliverables

• Marketing & Content Strategy – Developed a structured approach to brand storytelling and engagement.

• Relaunch Strategy – Crafted a roadmap for successfully reintroducing the brand to the market.

• Black Friday Content Strategy – Designed targeted promotions and content for high-impact seasonal sales.

• Facebook #BuyBlack Program Support – Assisted with Rebundle’s participation in the initiative, amplifying brand visibility.