The Challenge

Geoffrey Asmus is the only funny white comedian in America. At least, that’s what the website says.

With one of the fastest growing fan bases in the industry, Geoffrey needed support in managing and optimizing his social media presence.

With over 500K followers across TikTok, Instagram, and YouTube, he knew his content had the potential to reach even more people—but keeping up with social media while also performing? Not exactly easy.

He needed a system to get his best clips in front of the right audience without adding extra work to his plate.

My Approach

I stepped in to handle the heavy lifting—so he could focus on what he does best: being funny. I took over content sourcing, editing, and distribution to ensure Geoffrey’s stand-up clips were engaging and optimized for each platform. By focusing on high-impact moments, strategic video formatting, and captioning for accessibility, I enhanced the performance of his content across social media.

What I Did

• Found the best clips from his performances.

• Edited them to fit TikTok, Reels, and Shorts.

• Added captions for better engagement.

The Result

Higher engagement, more reach, and a growing audience that keeps coming back for more.

📢 Want to see Geoffrey in action? Check him out here: whitecomedian.com