How I Introduced Carro to the E-Commerce World

Carro isn’t just another Shopify app—it’s changing the game for e-commerce brands, letting them collaborate and sell across stores like never before. But to stand out, they needed a bold, engaging content strategy to connect with their audience.

That’s where I stepped in. I led content development and marketing strategy to introduce Carro to the world in a way that felt fresh, fun, and impactful.

What I Did:

  • Took charge of Carro’s social media, content, and growth strategy.

  • Oversaw video production and advertising from idea to final cut.

  • Built a go-to-market strategy that helped boost brand exposure and drive revenue.

  • Managed a creative team of five to execute high-quality content.

  • Worked closely with C-suite leadership to make sure marketing efforts aligned with business goals.

  • Hired and managed freelancers, vendors, and content creators to bring ideas to life.

  • Developed 25+ engaging content pieces, from TikToks to graphics to written content.

The Impact?

  • A stronger brand identity that helped Carro stand out in the Shopify space.

  • More brand visibility, engagement, and user awareness.

  • High-impact content that helped fuel business growth.

By mixing creativity with strategy, I turned Carro from a tech tool into a standout brand in e-commerce.


Video Content Produced



Tiktoks Created For Brand

Tiktoks Created For Brand

Collaborators: Benedith Lauré (Creative Director), Lou Bisio (Content Creator)

Graphics Created For Brand

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