How I Helped Laugh Factory Chicago Sell Out Shows

The Challenge

The Laugh Factory Chicago is an iconic comedy club, but when the holiday season rolled around, they wanted to take things up a notch—that’s where I came in.

Approach

I teamed up with the club and some of Chicago’s funniest comedians to roll out a digital campaign that turned laughs into sales. Here’s what I did: 

• Created high-energy, original content – I developed and directed high-quality, engaging videos that showcased the club’s unique identity as a staple in comedy.

•  Revamped their social media strategy – I launched targeted promotions that got people talking, sharing, and—most importantly—buying tickets.

• Led end-to-end video production, including scriptwriting, casting, filming, editing, and post-production, to create high-quality, engaging content.

• Optimized email marketing – Managed and refined Laugh Factory’s email marketing campaigns, resulting in higher open rates, engagement, and a notable increase in holiday-season ticket  sales.

The Impact

✔️ Pulled off one of Laugh Factory’s most successful holiday campaigns ever.
✔️ Drove up audience engagement across social platforms.
✔️ Boosted holiday sales through smart, strategic marketing.

🔻 Watch the campaign below.