The Brief

When legendary comedian Bill Burr was preparing to release his most personal stand-up special yet with Hulu, it required careful handling to ensure the project was represented in a way that aligned with Burr’s brand, creative integrity, and business interests.

Deliverables

• Led deal flow and negotiation with Hulu to secure favorable terms for our client.

• Brought Bill’s brand vision to life across marketing and distribution touch points.

• Designed and executed a targeted marketing strategy to build momentum and maximize viewership.

The Impact

The campaign marked a pivotal moment in Hulu’s comedy expansion and delivered a launch that felt authentic to Bill, while positioning the special as a cornerstone of the platform’s push into comedy.