How I Helped BYLR Supercharge Their Marketing & Grow Their Community

The Challenge

Build Your Life Resume (BYLR), a bootcamp founded by Jesse Itzler, helps individuals optimize every aspect of their lives—fitness, health, business, and personal growth. While the program had strong content and celebrity coaches on board, the BYLR team faced significant challenges in audience acquisition, membership conversion, and creative direction for paid advertising campaigns. 

Approach

I stepped in to overhaul BYLR’s marketing strategy, ensuring their message reached (and resonated with) the right people. Our game plan included:

• Paid Media Strategy – Refining target audiences to maximize Facebook ad performance.

• Creative Direction – Providing a clear, cohesive vision for ad content, branding, and messaging.

• Conversion-Focused Content – Optimized landing pages, website elements, and CTAs for higher engagement.

• Collaborative Execution – Working alongside BYLR’s team and celebrity wellness coach Mona Sharma to create a high-impact campaign.

What We Delivered

• Compelling ad scripts & video direction to tell BYLR’s story.

• Oversight on video production to ensure engaging content.

• Eye-catching graphic ad design and persuasive copy.

• Website & landing page revamp to streamline conversions.

• Seamless integration with BYLR’s in-house team & Mona Sharma for a cohesive brand message.

The Results? Game-Changing.

📈 300+ new attendees for a live BYLR seminar featuring Mona Sharma.
🚀 20% membership conversion rate – turning attendees into engaged members.
💡 Stronger brand identity with a refined creative strategy that delivers.