Revitalizing T.I.'s Podcast ExpediTIously

Background

Imagine having a podcast hosted by a cultural icon like T.I., yet it’s not gaining the traction it deserves. That’s exactly what was happening with ExpediTIously. A year into its launch, the numbers weren’t hitting expectations, and the podcast network was concerned. That’s where we stepped in to turn things around.

The Challenge

Despite T.I. 's influence and high-profile guests, ExpediTIously wasn’t resonating as expected. The branding felt too polished, the messaging didn’t fully connect with fans, and social media was practically non-existent. Our job? Inject new energy into the podcast and build a loyal, engaged audience.

The Game Plan

We developed a multi-pronged approach to breathe new life into ExpediTIously. 

Here’s what we did:

1. Rebranded the podcast— We gave ExpediTIously a facelift by making the visuals, copy, and headlines more in tune with T.I.’s authentic style.

2. Made the content unmissable—We leaned into culturally relevant, eye-catching visuals and click-worthy headlines that got people talking and sharing implementing a strategic use of clickbait imagery and headlines to increase shareability.

3. Leveraged the power of guests— We didn’t just rely on the podcast’s own channels; we tapped into the networks of each celebrity guest to amplify reach.

4. Turned virality into revenue—More engagement meant more opportunities. Secured two six-figure brand deals while keeping the existing one with Podcast One.

5. Strategy Overhaul

• We identified a disconnect between the podcast's branding and T.I.’s core audience and suggested a shift towards a more culturally resonant aesthetic in copy, headlines, and imagery to align with T.I.’s signature style.

6. Social Media Growth & Engagement

• We launched and managed all social media platforms, growing followers from 0 to 500K across channels within nine months.

• We created all copy, visuals, and video content, ensuring consistent and engaging messaging.

7. Advertising & Brand Partnerships

• We designed a targeted growth marketing strategy, incorporating paid advertising and influencer collaborations.

• Managed relationships with agencies and production companies to secure distribution partnerships.

The Results

The pivot was undeniable.

• ✅ 17M+ Facebook page views in a year 

• ✅ 500K+ social media followers gained across platforms in 8 months.

•  ✅ Multiple viral moments that put ExpediTIously in the cultural conversation 

• ✅ Two six-figure brand deals secured

• ✅The word ‘expediTIously’ saw an uptick in usage online, as tracked by Google Trends.

Conclusion

Social Alchemy didn’t just revive the podcast—we made it a movement. The name ExpediTIously became more than just a podcast title; it became a digital phenomenon.

T.I. 's podcast, ExpediTIously, is bigger and better than ever and packed with must-hear conversations. Don’t just take our word for it—tune in now and see why millions are watching.

🎧 Watch & Subscribe Here:ExpediTIously Podcast