The Brief

When legendary comedian Bill Burr was preparing to release his most personal stand-up special with Hulu, it required careful handling to ensure the project was represented in a way that aligned with his brand, creative integrity, and new stage in life. I led the promotional strategy and for the launch, working closely with his team to shape messaging, manage media placements, and coordinate deal flow—making sure every touchpoint stayed true to Burr’s voice while maximizing reach and impact.

Deliverables

• Negotiated and oversaw deal flow to secure favorable terms for client’s Hulu stand-up special, ensuring alignment with his creative and business goals.

• Translated Bill’s brand vision into a cohesive distribution strategy, maintaining authenticity across every public-facing touchpoint.

• Developed and executed a high-impact, audience-targeted campaign to build pre-release momentum and drive viewership at launch.

• Attended Hulu’s promotional event as part of the release rollout, supporting press engagement and ensuring brand representation on the ground.

The Impact

The campaign marked a pivotal moment in Hulu’s comedy expansion and delivered a launch that felt authentic to Bill, while positioning the special as a cornerstone of the platform’s push into comedy.