Revitalizing T.I.'s Podcast ExpediTIously

Background

Imagine having a podcast hosted by a cultural icon like T.I., yet it’s not gaining the traction it deserves. That’s exactly what was happening with ExpediTIously. A year into its launch, the numbers weren’t hitting expectations, and the podcast network was concerned. That’s where we stepped in to turn things around.

The Challenge

Despite T.I. 's influence and high-profile guests, ExpediTIously wasn’t resonating as expected. The branding felt too polished, the messaging didn’t fully connect with fans, and social media was practically non-existent. We injected new energy into the podcast and built a loyal, engaged audience.

What We Did

Here’s what we did:

• Launched and managed all social media platforms, growing followers from 0 to 500K across channels within nine months.

• Created all copy, visuals, and video content, ensuring consistent and engaging messaging.

• Designed a targeted growth marketing strategy, incorporating paid advertising and influencer collaborations.

• Managed relationships with agencies and production companies to secure distribution partnerships.

The Results

The pivot was undeniable.

• ✅ 17M+ Facebook page views in a year 

• ✅ 500K+ social media followers gained across platforms in 8 months.

•  ✅ Multiple viral moments that put ExpediTIously in the cultural conversation 

• ✅ Two six-figure brand deals secured

• ✅The word ‘expediTIously’ saw an uptick in usage online, as tracked by Google Trends.

Conclusion

The name ExpediTIously became more than just a podcast title; it became a digital phenomenon.

🎧 Watch & Subscribe Here:ExpediTIously Podcast