The “volume model” is a style of content creation and distribution coined by Gary Vee that allows clients to produce 5-20 pieces of social media content per week.
I learned how to properly do volume during my time at Vaynermedia and I now teach brands how to do it themselves.
Volume Model Training
What’s Included
Introduction to volume— what it is, how it works, how to implement it.
Guide on how to create 5 to 20 pieces of content per week.
Volume advertising strategy or “The betting process”.
Volume mindsets to adopt for success.
Platforms, cohorts, social listening, reverse engineering, and more.
Developing series content through “big bets”.
How to organize your creative team to perform volume (week by week cadence, Y/N meetings, The creative brief, org chart, approval meeting and more.)
Creative hires you need for volume.
Capturing data: excel sheet framework for social content, measuring and understanding social media performance.