Helping Laugh Factory Sell Out Shows

The Challenge

The Laugh Factory is an iconic comedy club, but when the holiday season rolled around, they wanted to take things up a notch—that’s where I came in.

Approach

We teamed up with the club and some of Chicago’s funniest comedians to roll out a digital campaign that turned laughs into sales. Here’s what I did: 

• Created high-energy, original content – We developed and directed high-quality, engaging videos that showcased the club’s unique identity as a staple in comedy.

•  Revamped their social media strategy –We launched targeted promotions that got people talking, sharing, and—most importantly—buying tickets.

• Led end-to-end video production, including scriptwriting, casting, filming, editing, and post-production, to create high-quality, engaging content.

• Optimized email marketing – Managed and refined Laugh Factory’s email marketing campaigns, resulting in higher open rates, engagement, and a notable increase in holiday-season ticket  sales.

The Impact

✔️ Pulled off one of Laugh Factory’s most successful holiday campaigns ever.
✔️ Drove up audience engagement across social platforms.
✔️ Boosted holiday sales through smart, strategic marketing.

🔻 Watch the campaign below.