Helping Continuum Club Go from Mystery Members Club to Must-Have Experience
The Problem
When Continuum Club—a luxury wellness members club—launched, people were talking. The problem? No one really knew what they were signing up for. While the club gained traction through press, it was shrouded in mystery, causing decision-makers to hesitate instead of converting. That’s where we came in.
As the Head of Marketing for Continuum Club my job was to clear up the confusion and turn curiosity into commitment. I put together a solid marketing plan, tapped into influencer relationships, and developed strategic partnerships to organically boost awareness.
What I Did
Developed 2025 annual marketing plan, setting strategic priorities and measurable objectives across all channels.
Managed a $1M annual marketing budget, allocating resources strategically across channels to maximize ROI and brand impact.
Developed and managed an influencer marketing program to increase trust, brand equity and visibility.
Produced exclusive influencer events to drive organic in-person engagement.
Established strategic B2B partnerships to position the club as the premier destination for elite wellness.
Developed and executed strategies to drive membership growth and increase sales.
Managed relationships with vendors, editors, and content creators to ensure timely, high-quality deliverables.
Designed and optimized the end-to-end customer journey to improve engagement and retention.
Created and implemented comprehensive brand marketing strategies and initiatives.
Wrote compelling copy for emails, advertisements, landing pages, and promotional materials.
Set up and managed Facebook and Google Ads campaigns to support lead generation and brand visibility.
The Impact
Zero ad spend. Maximum results..Without a single dollar spent, we locked in several influencer partnerships that led to one viral video with 50M+ impressions across channels (Anthony Park) and one video that was the #2 video across all of Youtube for several days (WillyTennyson)
That buzz translated into hundreds of new membership applications.
With a 10% conversion rate, Continuum hit their Q4 sales targets and doubled their membership base heading into the new year.
By refining the message and letting the right people tell the story, we turned exclusivity from a roadblock into a membership magnet.
Watch the Willy Tennyson video below 🔻
Watch the Anthony Park video here 🎥Most Expensive Gym In The World