Revitalizing T.I.'s Podcast ExpediTIously

Background

Imagine having a podcast hosted by a cultural icon like T.I., yet it’s not gaining the traction it deserves. That’s exactly what was happening with ExpediTIously. A year into its launch, the numbers weren’t hitting expectations, and the podcast network was concerned. That’s when I stepped in to turn things around.

The Challenge

Despite T.I. 's influence and high-profile guests, ExpediTIously wasn’t resonating as expected. The branding felt too polished, the messaging didn’t fully connect with fans, and social media was practically non-existent. My job? Inject new energy into the podcast and build a loyal, engaged audience.

The Game Plan

I developed a multi-pronged approach to breathe new life into ExpediTIously.

Here’s what I did:

Rebranded the podcast—I gave ExpediTIously a facelift by making the visuals, copy, and headlines more in tune with T.I.’s authentic style.
Made the content unmissable—I leaned into culturally relevant, eye-catching visuals and click-worthy headlines that got people talking and sharing implementing a strategic use of clickbait imagery and headlines to increase shareability.
Leveraged the power of guests—I didn’t just rely on the podcast’s own channels; I tapped into the networks of each celebrity guest to amplify reach.
Turned virality into revenue—More engagement meant more opportunities. Secured two six-figure brand deals while keeping the existing one with Podcast One.
Strategy Overhaul

I identified a disconnect between the podcast's branding and T.I.’s core audience and suggested a shift towards a more culturally resonant aesthetic in copy, headlines, and imagery to align with T.I.’s signature style.

Social Media Growth & Engagement

I launched and managed all social media platforms, growing followers from 0 to 500K across channels within nine months.
I created all copy, visuals, and video content, ensuring consistent and engaging messaging.

Advertising & Brand Partnerships

I designed a targeted growth marketing strategy, incorporating paid advertising and influencer collaborations.
Managed relationships with agencies and production companies to secure distribution partnerships.

The Results

The pivot was undeniable.

✅ 17M+ Facebook page views in a year
✅ 500K+ social media followers gained across platforms in 8 months.
✅ Multiple viral moments that put ExpediTIously in the cultural conversation
✅ Two six-figure brand deals secured
✅The word ‘expediTIously’ saw an uptick in usage online, as tracked by Google Trends.

Conclusion

Social Alchemy didn’t just revive the podcast—we made it a movement. The name ExpediTIously became more than just a podcast title; it became a digital phenomenon.

T.I. 's podcast, ExpediTIously, is bigger and better than ever and packed with must-hear conversations. Don’t just take our word for it—tune in now and see why millions are watching.

🎧 Watch & Subscribe Here:ExpediTIously Podcast